unyer Webinar I 360 Degree Marketing – Avoiding the Pitfalls

Practical Inputs from Privacy Regulation 

Best Practices in France, Germany and Italy including e.g. Google Analytics, Tracking & Analytics, Loyalty Programs, CRM

360 Degree Marketing reaches customers at all possible points of contact maximising the information about the customer, the chances of identifying new potential customers and engaging existing customers in new sales. This may include social media, direct mailing with tracking URLS or QR codes, e-mail marketing with analytics functionality, live events, web and mobile applications and information on past sales or participation in loyalty programs in the customer relationship management system. Supervisory authorities across Europe have tightened the reins on enforcement action for violation of the General Data Protection Regulation marketing rules. Google Analytics use on websites, for example, has become subject to enforcement action in Austria, Denmark, France and Italy. Hear from our experts on how these developments affect the ways in which your business communicates with your current and target customers.

The Webinar: 360 Degree Marketing – Avoiding the Pitfalls will take place on 10 November, 12.00 p.m. to 1.00 p.m. CET. Participation in this webinar event format is free of charge and the number of participants is limited. Please use the attached registration form. If you have registered at contact@luther-lawfirm.com by 9 November at the latest, you will receive your dial-in link for the event upon registration.