Social Advertising: Luther advises on sale of esome to ProSiebenSat.1

ProSiebenSat.1 Media SE recently acquired a majority stake in esome advertising technologies GmbH, the leading social advertising provider in the German speaking region. On the seller side, a team of law firm Luther advised on the transaction.

The acquisition of esome is subject to approval by the relevant antitrust authorities. The company complements the portfolio of AdTech investments, which ProSiebenSat.1 bundles in the Advertising Platform Solutions. These include the German AdTech holding company Virtual Minds, the video advertising network SMARTSTREAM. TV, the content marketplace glomex and – subject to antitrust approval – the influencer marketing platform buzzbird.

About esome

esome, based in Hamburg, specializes in social advertising: The company supports its customers in optimizing advertising campaigns in social networks, for example on facebook. It is planned to use this service in the future also for advertising measures in the display, video and addressable TV segments. More than 200 national and international companies, including around half of the DAX companies, already rely on the expertise of esome.

www.esome.com

For the seller

Luther, Corporate Law: Dr Jörgen Tielmann, LL.M. (Lead Partner), Dr Anne-Kathrin Drettmann, LL.M. (both Hamburg)

Luther, Antitrust: Dr Helmut Janssen, LL.M. (Partner, Brussels / Dusseldorf)

Luther, tax law: Jens Röhrbein (Partner), Dr Zacharias-Alexis Schneider, LL.B., LL.M. (both Hanover)

Luther, Labor Law: Sandra Sfinis (Hamburg)

Luther, Trademark Law: Dr Geert Johann Seelig (Partner, Hamburg)

Luther, IT law: Dr Kay Oelschlägel (Partner, Hamburg)