05.02.2021

Takeover in the adtech industry: Luther advises YieldKit on sale to Waterland

Hamburg – Waterland Private Equity has acquired a stake in the Hamburg-based YieldKit GmbH. A team from Luther Rechtsanwaltsgesellschaft provided legal advice to YieldKit on the sale of a majority stake to the independent private equity investment company.

The stated aim of the investor Waterland and YieldKit is to make the platform the market leader using a buy-and-build strategy. Company founder Oliver Krohne, CEO Daniel Neuhaus and tech entrepreneur Lars Hinrichs will continue to have a stake in YieldKit after the takeover.

YieldKit is a software platform for implementing performance marketing strategies that is active in over 160 countries. The company works with over 60 networks and, since its incorporation in Hamburg in 2009, has built up a base of more than 45,000 active advertisers that can be deployed on over 374,000 domains.

On behalf of YieldKit GmbH:

Luther, Corporate/M&A: Dr Jörgen Tielmann (Partner, Lead), Dr Joachim Heinemann (Senior Associate), Dr Johannes Knop (Senior Associate)

Luther, Antitrust Law: Dr Helmut Janssen (Partner)

Luther, Employment Law: Martina Ziffels (Counsel)

Luther, IP/IT: Dominik Menhaj (Senior Associate)